The first E-Mail Marketing & Web Navigation
tracking tool designed for GoldMine users.
In this age of instant Internet access to
product and service information, our customers are armed with
substantial competitive data, even before a sales rep learns their name!
How can your company stay on top of the sales and marketing process and
be competitive in this era.
One way is to track customer digital body language
and act on it, using IntelliClick to capture prospect and customer
interests & behaviors before the sales team contacts them. This way, the
sales team can immediately “key in” to what the customer is looking for
and “unlock” their potential before someone else does. The marketing
team can hone in on that important digital body language to prepare
targeted e-mail campaigns, or other forms of promotional initiatives.
For those looking for a smart, streamlined
way to accomplish this task, IntelliClick software does the job. Web
services technology and a user-friendly wizard interface combine to
track e-mail marketing & web site navigation. The IntelliClick solution
engages the sales group from the outset, and provides the marketing team
with actionable data, such as a Top Leads Report.
The IntelliClick eClick module creates
specially-coded hyperlinks which trigger the tracking and capture data
directly back to GoldMine. This includes dynamic e-mail messaging,
landing pages, event registration, literature fulfillment, and
designated recipient notifications (i.e. alarmed phone calls, text
messages and e-mails).
The IntelliClick WebNav module enables your
web site to track subsequent page views once they have been accessed
from an IntelliClick e-mail hyperlink. Subsequent visits are tracked
back to GoldMine. The IntelliClick WebNav user sets how long this
tracking remains in effect for any given campaign. Alert notifications
further engage the sales group by sending campaign and hyperlink
IntelliClick includes preset Crystal
reporting. Detail and Summary level reporting, with graphical views for
each campaign, can be accessed for any given user-defined timeframe. In
addition, users of MasterMine® for GoldMine can use a special free
toolkit which provides further analytics specific to the IntelliClick
data captured in GoldMine.